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Wednesday, April 25, 2012

How board involvement increases the likelihood of a major gift

The value of board leadership and involvement in the solicitation is best defined through donor research:

·         Donors identify and correlate the financial stability of an organization with the competence of board leadership

·         Donors expect board members to address organizational problems and opportunities with vigor and efficiency

·         Board Members are the only completely credible witness to the value of the organization and its fund-raising initiative

·         The quality of volunteerism credentials the organization; board members become true ambassadors

·         Participation and involvement by board members increases the likelihood of a major gift by 37%

A successful solicitation is based on the unbreakable bond of regard and respect between the donor and the board member.

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