Value Propositions

Donors have specific areas of interest and expectations, relative to their involvement with nonprofit organization - and national research indicates that their giving patters closely follow these value propositions:

Baby Boomers:

• Education, Social service, Environment
• Participation in programs
• Charitable financial control
• stewardship

Entrepreneurs:

• Education
• Efficient use of time
• Strong case for financial support
• Investment vs gift

Women:

• Social change, new projects, enhanced partnerships
• Value alignment
• Tangible management results
• Opportunities to learn
• Collaboration

Executives:

• Education and "doing the right thing"
• Peer-to-peer board relationships
• Business Orientation
• Networking Opportunities

Successful engagement depends on the match between donor expectation and the values and bold dreams of the organization.