7 Key factors in successful campaigns

1. Despite use of the term "philanthropic investment", funding moves from the donor to the organization in a pure gifting process. Philanthropy must never be confused with entrepreneurship - and the process required to obtain a charitable gift is 4.3 times the amount of time required to secure an investment with an expectation of return.
2. A highly targeted and researched pipeline dictates the outcome. Less than 1.8% of campaign gifts materialize without pipeline management.
3. The fastest way to alienate a donor is through presentation of financial need. Donors do not give to "save-the-Titanic" campaigns. While they take great joy in giving money away, they do not want to lose money by becoming the last paycheck for a financially strapped nonprofit.
4. Regardless of organizational need, the gift timeline is solely the purview of the donor. Well intentioned executives and board members who believe that pushing a donor toward commitment or check will likely have the dubious distinction of losing the gift.
5. A comprehensive due diligence packet will never "sell" the donative opportunity - but without it, the gift may never materialize. Documentation of stewardship, oversight, and best practices will demonstrate the worthiness of the organization.
6. Donors alone determine whether or not a phone call or a meeting is necessary in the solicitation process.
7. Successful campaigns and post-campaign funding hinge entirely on the ability of the organization and Board to connect with the emotional psyche of the donor and develop a strong and lasting relationship.